It’s interesting how the narration in this classic commercial is written almost like a problem on a math test… Mr. Jones and Mr. Krempler were neighbors.
They each had $3,000.
With his money, Mr. Jones bought himself a $3,000 car.
With his money Mr. Krempler bought himself a new refrigerator, a new […]
Tag: benefits
Attractive, Effective Example of Benefit Callouts – Star Properties
Here are other ads in this campaign, each focused on unique benefits for different individuals…
Highlighting Unexpected Benefits (with Proof) – Pella Windows
Buy our long-lasting, quality windows and get this incidental benefit (increased home value) for free.
100% Grass-Fed Milk Carton | Maple Hill
Here, the brand humbly takes a backseat to the message of what’s special about this product. And the side panel reinforces its authenticity.