For a fascinating insight on menu design, pricing and psychology, read http://nymag.com/restaurants/features/62498/
Here’s the design on the other side of the truck:
What a perfect headline for disarming skepticism and enhancing credibility!
Handwritten copy in this Polish ad enhances the feeling that the foods must truly be homemade and wholesome.
I’m always rooting for the family that puts everything on the line to open a new restaurant. If you’re an independent, neighborhood restaurant, an ad featuring a warm photo like this (with your logo and tagline) is irresistible.
A cover and inside page from Bon Appetit that, again, would make clean and simple but awesome ads. With the abundance of white space, both make the food the hero.