Can you imagine a more effective way to turn a negative review into a positive selling point?
Tag: reverse psychology
Countering Negative Reviews – Oatly Oat Milk
What a bold headline! It’s interesting that the product name isn’t in the headline or bodycopy. And no logo. Just the packaging as an identifier. Addressing product negatives up front (preemptive objection handling) is a great way to build credibility, demonstrate transparency, and proactively address any doubts or hesitations the customer may have. This approach […]
Recycle and Reuse Message | Patagonia
Here is another ad in this campaign along with the promoted video…
If It’s Broke, Fix It! | Patagonia Conservation Campaign
Campaign does a wonderful job of promoting the durability of Patagonia products.
Don’t Buy This Jacket Print Ad | Patagonia
Here is the body copy for this (somewhat questionably) reverse psychology selling environmentally minded message that appeared in the NY Times…
Reverse Psychology Headline | The Walrus Magazine
Here are four other posters in this campaign…