Featured Video Play Icon
great commercials & videos best print ads

Authenticity and Credibility in Advertising Design | Dannon Yogurt

Background on this campaign from Wikipedia:
Shots of elderly Georgian farmers were interspersed with an off-camera announcer intoning, “In Soviet Georgia, where they eat a lot of yogurt, a lot of people live past 100.” Each shot had a caption at the bottom, which would tell the audience the farmer’s name and his or […]