product reviews Archives - THE BIG AD https://www.thebigad.com/tag/product-reviews/ Best Ads to Help Generate Big Ideas Fri, 05 Apr 2024 23:04:05 +0000 en hourly 1 https://www.thebigad.com/wp-content/uploads/2019/10/262FaviconPencil-150x150.jpg product reviews Archives - THE BIG AD https://www.thebigad.com/tag/product-reviews/ 32 32 Countering Negative Reviews – Oatly Oat Milk https://www.thebigad.com/2024/04/05/countering-negative-reviews-oatly-oat-milk/ Fri, 05 Apr 2024 23:04:05 +0000 https://www.thebigad.com/?p=5367 What a bold headline! It’s interesting that the product name isn’t in the headline or bodycopy. And no logo. Just the packaging as an identifier. Addressing product negatives up front (preemptive objection handling) is a great way to build credibility, demonstrate transparency, and proactively address any doubts or hesitations the customer may have. This approach [...]

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]]> Managing Social Reviews | Nature’s Good Guys https://www.thebigad.com/2021/06/23/managing-social-reviews/ Wed, 23 Jun 2021 21:08:50 +0000 https://www.thebigad.com/?p=4584 Rather than leaving it to chance, this is a great example of how to get out in front of possible negative reviews and turning lemons into lemonade. This card was included in the packaging with our order…

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]]> Product Review Videos | Chewy Pet Supplies https://www.thebigad.com/2017/04/03/product-review-videos-chewy-pet-supplies/ Mon, 03 Apr 2017 18:01:18 +0000 http://www.thebigad.com/?p=2015 So many product review videos are dry and forgettable, but not the hundreds of entertaining and information spots from chewy.com, like this one…

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