reverse psychology Archives - THE BIG AD https://www.thebigad.com/tag/reverse-psychology/ Best Ads to Help Generate Big Ideas Mon, 08 Apr 2024 02:39:32 +0000 en hourly 1 https://www.thebigad.com/wp-content/uploads/2019/10/262FaviconPencil-150x150.jpg reverse psychology Archives - THE BIG AD https://www.thebigad.com/tag/reverse-psychology/ 32 32 Turning a Negative into a Positive – Snowbird Ski Resort https://www.thebigad.com/2024/04/07/turning-a-negative-into-a-positive-snowbird-ski-resort/ Mon, 08 Apr 2024 02:32:46 +0000 https://www.thebigad.com/?p=5389 Can you imagine a more effective way to turn a negative review into a positive selling point?

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]]> Countering Negative Reviews – Oatly Oat Milk https://www.thebigad.com/2024/04/05/countering-negative-reviews-oatly-oat-milk/ Fri, 05 Apr 2024 23:04:05 +0000 https://www.thebigad.com/?p=5367 What a bold headline! It’s interesting that the product name isn’t in the headline or bodycopy. And no logo. Just the packaging as an identifier. Addressing product negatives up front (preemptive objection handling) is a great way to build credibility, demonstrate transparency, and proactively address any doubts or hesitations the customer may have. This approach [...]

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]]> Recycle and Reuse Message | Patagonia https://www.thebigad.com/2018/01/31/patagonia-print-ad-reused-better-than-new/ Wed, 31 Jan 2018 16:12:02 +0000 http://www.thebigad.com/?p=3255 Here is another ad in this campaign along with the promoted video…

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]]> If It’s Broke, Fix It! | Patagonia Conservation Campaign https://www.thebigad.com/2018/01/31/broke-fix-patagonia-conservation-campaign/ Wed, 31 Jan 2018 16:06:11 +0000 http://www.thebigad.com/?p=3253 Campaign does a wonderful job of promoting the durability of Patagonia products.

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]]> Don’t Buy This Jacket Print Ad | Patagonia https://www.thebigad.com/2018/01/31/dont-buy-jacket-print-ad-patagonia/ Wed, 31 Jan 2018 16:01:11 +0000 http://www.thebigad.com/?p=3245 Here is the body copy for this (somewhat questionably) reverse psychology selling environmentally minded message that appeared in the NY Times...

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]]> Reverse Psychology Headline | The Walrus Magazine https://www.thebigad.com/2017/01/22/reverse-psychology-headline-the-walrus-magazine/ Sun, 22 Jan 2017 23:06:49 +0000 http://www.thebigad.com/?p=1327 Here are four other posters in this campaign...

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]]> Reverse Psychology Headline | Canon Copier https://www.thebigad.com/2017/01/22/reverse-psychology-headline-canon-copier/ Sun, 22 Jan 2017 22:58:25 +0000 http://www.thebigad.com/?p=1324 The post Reverse Psychology Headline | Canon Copier appeared first on THE BIG AD.

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