USP Archives - THE BIG AD https://www.thebigad.com/tag/usp/ Best Ads to Help Generate Big Ideas Sun, 12 Jun 2022 21:07:05 +0000 en hourly 1 https://www.thebigad.com/wp-content/uploads/2019/10/262FaviconPencil-150x150.jpg USP Archives - THE BIG AD https://www.thebigad.com/tag/usp/ 32 32 Attractive, Effective Example of Benefit Callouts – Star Properties https://www.thebigad.com/2022/06/12/attractive-effective-example-of-benefit-callouts-star-properties/ Sun, 12 Jun 2022 21:07:05 +0000 https://www.thebigad.com/?p=4850 Here are other ads in this campaign, each focused on unique benefits for different individuals…

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]]> Standing Out From Crowd in Search Results By Owning USP | the Joint Chiro https://www.thebigad.com/2019/01/12/standing-out-from-crowd-in-search-results-by-owning-usp-the-joint-chiro/ Sat, 12 Jan 2019 17:39:22 +0000 https://www.thebigad.com/?p=3773 Callout #3 in screen snapshot above:
The Joint Chiropractic stands out from all the clutter on the search engine results page (SERP) by focusing on their $29 initial visit offer. And this Unique Selling Point (USP) is consistently 'claimed' whether you go to the national franchisor site or click through to the local listing page.

Also worth mentioning on the Google SERP page above are:
Callout #1: The importance of claiming and monitoring your Yelp listing. Yelp consistently ranks highly for many local searches.

Callout #2: Another way to stand out from the crowd on Google SERP page: Mention in your page title that the information on your site is current (since so much on the web is outdated).

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