stand out in search result pages
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Standing Out From Crowd in Search Results By Owning USP | the Joint Chiro

Source:Google search for Dallas Chiropractor

Callout #3 in screen snapshot above:
The Joint Chiropractic stands out from all the clutter on the search engine results page (SERP) by focusing on their $29 initial visit offer. And this Unique Selling Point (USP) is consistently ‘claimed’ whether you go to the national franchisor site or click through to the local listing.

USP consistency across all marketing

unique selling point consistency across all marketing

Also worth mentioning on the Google SERP page snapshot above:
Callout #1: The importance of claiming and monitoring your Yelp listing. Yelp consistently ranks highly for many local searches.

Callout #2: Another way to stand out from the crowded Google SERP page: Mention in your page title that the information on your site is current (since so much on the web is outdated).

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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
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