Here are a couple more commercials in the classic Avis campaign… And here is a wonderful video of how this campaign came about…
Here is the copy: I had my own way of tackling. I used to grab the whole backfield, then i threw guys out until i found the one with the ball. When i started drinking beer i did the same thing. And this is the one i’m holding on to, Light beer from Miller. It […]
Written by the legendary copywriter Neil French
Headline is a brilliant merging of humor, angst and empathy. A perfect branding ad!
The entire purpose of this product was written to stress 1) how convenient it is and 2) how much fun it is. The writer threw all seriousness out the window and simply wrote to have fun… Headline:
Pee Wee Tee Vee Body copy:
Climb upon my knee, Sony boy. The 4″ Sony pee […]
The UK discount cellphone retailer Carphone Warehouse is so committed to helping you save you money, they’ve even devised this “el cheapo” way for you to economize on Valentines Day flowers!
Which Car Would You Expect to Have More Safety Features? The President’s special edition Cadillac as supplied by the US Secret Service? Or the Volvo 340 as supplied by your local dealer? Well, though the Limo may have the most spectacular features, the Volvo has the most sensible. Admittedly it doesn’t have […]