And this brilliant ad was supported with brilliant print ads like these. (The failure of this ‘indestructible’ campaign was, however, that everyone mistakenly associated those gorilla spots with Samsonite luggage rather than American Tourister!)
This is just one of a crazy amount of brilliant Volvo commercials and ads from the 1960s and 1970s.
Which of these does not belong?
And here is a bus shelter placement in this campaign…