Clever Ads to Help Generate Big Ideas
One of the vintage Hertz ad that immediately neutralized Avis’ very successful ‘We Try Harder’ attack ads. Here was a different ad in that Hertz rebuttal campaign…
Tag: automobiles
Nobody Can Argue With This Testimonial | Porche
Rather that saying that you’re the best, quote a respected authority who’ll say it for you.
Brilliant Rebuttal to Competitors Attack Ads | Hertz vs. Avis
The copy is as brilliant as the concept. Here is a zoom view of the body copy message…
Magazine Double Spread Demonstrates 4-Wheel Drive Ability | Nissan Pathfinder
Copy in left, bottom corner reads “Nissan Pathfinder. The unique 4×4 on every ground.”
Clever Size Comparison Ads | Smart Car and Vespa
This print ad comparing the size of Smart cars to competitors is pretty clever. But Vespa’s comparison ad may be even smarter…
Wild Jeep Exhibit at the Zoo
And here is a similar approach at positioning Jeep as the vehicle that’s game for off-road excitement and adventure…
Parking is Never a Problem | Smart car
Another ad in this campaign…