Best Ads to Help Generate Big Ideas
‘Think Small’ and ‘Lemon’ may be the most famous of the classic VW ads created by DDB designer Helmut Krone and his writers, but all of them were clever and brilliant! Here are just a few…
You may also be interested in seeing some of the great VW commercials from […]
One of the vintage Hertz ad that immediately neutralized Avis’ very successful ‘We Try Harder’ attack ads. Here was a different ad in that Hertz rebuttal campaign…
Rather that saying that you’re the best, quote a respected authority who’ll say it for you.
The copy is as brilliant as the concept. Here is a zoom view of the body copy message…
Copy in left, bottom corner reads “Nissan Pathfinder. The unique 4×4 on every ground.”
This print ad comparing the size of Smart cars to competitors is pretty clever. But Vespa’s comparison ad may be even smarter…
And here is a similar approach at positioning Jeep as the vehicle that’s game for off-road excitement and adventure…
