THE BIG AD

Clever Ads to Help Generate Big Ideas

Web & Print Design | AdvertisingThatWorks.com
  • print ads
  • vehicle advertising
  • billboards & banners
  • small ads
  • guerilla marketing
  • bags & packaging
  • storefronts
  • mailings
  • marketing tips
  • online

Tag: automobiles

countering attack ads from competitors - hertz avis
print ads

Countering Competitors Attack Ads | Hertz Vs. Avis

September 16, 2018September 16, 2018Comment(0)

One of the vintage Hertz ad that immediately neutralized Avis’ very successful ‘We Try Harder’ attack ads. Here was a different ad in that Hertz rebuttal campaign…

nobodys perfect print ad - porsche
print ads

Nobody Can Argue With This Testimonial | Porche

September 16, 2018September 16, 2018Comment(0)

Rather that saying that you’re the best, quote a respected authority who’ll say it for you.

hertz rebuttal to avis attack ads
print ads

Brilliant Rebuttal to Competitors Attack Ads | Hertz vs. Avis

September 16, 2018September 16, 2018Comment(0)

The copy is as brilliant as the concept. Here is a zoom view of the body copy message…

print ads

Magazine Double Spread Demonstrates 4-Wheel Drive Ability | Nissan Pathfinder

September 9, 2018September 9, 2018Comment(0)

Copy in left, bottom corner reads “Nissan Pathfinder. The unique 4×4 on every ground.”

size comparison print ad for smart car
print ads

Clever Size Comparison Ads | Smart Car and Vespa

August 5, 2018August 5, 2018Comment(0)

This print ad comparing the size of Smart cars to competitors is pretty clever. But Vespa’s comparison ad may be even smarter…

print ad plays off classic VW snow plow ad | smart car
print ads

Print Ad Plays Off Classic VW Snow Plow Ad | Smart Car

August 5, 2018Comment(0)
wild jeep exhibit at the zoo
guerilla marketing

Wild Jeep Exhibit at the Zoo

March 30, 2018March 30, 2018Comment(0)

And here is a similar approach at positioning Jeep as the vehicle that’s game for off-road excitement and adventure…

Tiny Billboard Demonstrates Ease of Parking in Small Spaces - Smart Car
billboards & banners

Tiny Billboard Demonstration of Small-Space Parking | Smart Car

November 8, 2017November 8, 2017Comment(0)
fiat work van can carry a lot of stuff
print ads

Work Van With Huge Carrying Capacity | Fiat

July 30, 2017July 30, 2017Comment(0)

Here are a couple more ads in this campaign…

parking benefit of smart car print ad
print ads

Parking is Never a Problem | Smart car

July 14, 2017July 14, 2017Comment(0)

Another ad in this campaign…

Posts navigation

1 2 Next

Tags

2-color 3D a/b testing activism adult advertising tips advocacy alternative facts ambient analogy animals animation anthropomorphic asheville authentic automobiles auto parts avatar awards banking banner ads before and after benefits billboard body care branding b to b business cards buzz challenge charts children classic ads classified ads cobranding coca-cola coke community involvement comparison concept conservation contest convenience conversational copy coupon cross marketing cross promotion current events customer service David Ogilvy demonstration dental design die-cut distance door hangers elevator doors email emotion engagement environment event exaggeration fake news fashion fear features follow-up food free friendly competition functional funny gestalt graffiti guerilla marketing handmade hand written headlines health help wanted hoax holiday honesty humor illustration in-store positioning infographic intangible interactive job opening letterhead long copy low cost medicine menus murals native advertising newspaper no words objects packaging pain relief pay it forward personalized pets pharmaceutical play on words point of sale postcard poster posters pr prank press release price pricing product features product reviews promotional products promotions prospecting protest public service quality question headline quiz real estate referrals remarketing renaming repeat business repetition restaurant retro reverse psychology risk sale announcement sampling sandwich board satisfaction guarantee scandal scratch-n-sniff screen printing seasonal self-deprecating self promotion SEO shopping bags sidewalk signs signs skeuomorph smell social media speed sports spread stationary stickers story telling street advertising street marketing suspense t-shirt designs taste test tear-off flyers test testimonials time timeliness tourism travel trick of the eye tv commercial unexp unexpected UPC upsell urgency USP valentines day vanity video web sites whitespace word association word of mouth

Categories

  • marketing tips
  • commercials
  • online
  • print ads
  • vehicle advertising
  • billboards & banners
  • small ads
  • guerilla marketing
  • bags & packaging
  • storefronts
  • mailings
Our 25 most recent posts | *Except for where clearly stated, we take no credit for creating the ads displayed here. Images and creative examples are copyright of their respective owners. | Privacy Policy & Contact Us