att apology advertisement
best print ads

Apology advertisement | AT&T

Interesting ad! The layout reminds me of the Sony Anyplace TV ads with the Avis “we tray harder’ message. An easy and safe approach to communicating a commitment to customer service might have been to show a bright and cheery phone agent. But to show an irate customer who happens to be at the receiving […]

email reply that invites response
best web and email marketing

Email Response that Invites Action | UpCity Directory

After sending a site-submission request to UpCity web directory, I received this reply, asking me to click through to the agent’s calendar to reserve an appointment time. This approach seemed more inviting than the standard “please respond with when you’re available to talk” response. And it minimizes playing phone-tag.