Best Ads to Help Generate Big Ideas
best web and email marketing
Believable, relatable headline that ends with a ‘zinger’
Including specifics, like ’46-mile’ hike, make this headline believable. And the headline is relatable since anyone in the market for hiking boots can certainly relate to the pain of blisters and feeling exhausted. And it’s hard to ignore with the shocker at the end. That forces you to want to read more. So this headline […]
How to Show Quality – Espiritu Shoes
Convincing way to demonstrate quality; show same show, new vs nearly 5-year old shoe.
Turning a Negative into a Positive – Snowbird Ski Resort
Can you imagine a more effective way to turn a negative review into a positive selling point?
Great ‘BEST’ Product Headline | BestReviews
What a great PPC (pay per click) headline! And–even though it is a boilerplate headline–it obviously must be working very well because here are some of their others (spoiler–there are no clear winners on the pages I visited)…
April Fools Ad with Pets and Their Owners | Warby Barker
Here is another piece in this campaign…
Fun, Amazon Storefront | Fur Belly
The page is attractive, informative and fun. And the label illustrations are perfect tie-ins for each of the supplements!
