The collateral materials and decor at Disney Park restaurants make you feel like you’re part of an adventure. And this hotel restaurant does it equally well. Everything about the marketing materials takes you back to an earlier time. Even the website has a cool parallax effect where visitors travel over the old map (header) and […]
When asked why he doesn’t remove menu items he dislikes, the owner said that he doesn’t want to offend his chef. “I try and make improvements over time, so he doesn’t snap. His English is limited, and he hasn’t read the online menu.” And besides, “It’s good to be honest. No one should be boastful.” […]
To promote sustainability, IKEA offered ‘BuyBack Black Friday’ to customers in a select 27 countries. Old IKEA furniture was bought back for up to 50 percent of its original price and then resold as second-hand furniture, donated, or recycled.
It’s difficult to come up with a brilliant favicon graphic when you’re limited to 16 x 16 pixels. GeorgiaAquarium nailed it by adding fishtail to the large letter ‘G’
Very clever use of static images positioned over top of animated clip. Give awesome impression of realistic, low-bandwidth movement.
Giving away a free, helpful product CAN be an awesome way to build your brand while offering a public service.
Retargeting visitors who abandon a website shopping cart (using paid ad placement to follow that customer and display your ads — in an attempt to get them to return) may seem a little too invasive or creepy to some. But ‘exit popups’ can be a more friendly (less invasive) way to take one more shot […]