With all the chaos fighting for attention on Google’s search results listing page and in your email box, how can you increase your chances of getting noticed? One way may be to include emojis. Their appearance varies between browsers and email clients but… because they are unexpected… they tend to attract the eye. And, fortunately, […]
After sending a site-submission request to UpCity web directory, I received this reply, asking me to click through to the agent’s calendar to reserve an appointment time. This approach seemed more inviting than the standard “please respond with when you’re available to talk” response. And it minimizes playing phone-tag.
Callout #3 in screen snapshot above:
The Joint Chiropractic stands out from all the clutter on the search engine results page (SERP) by focusing on their $29 initial visit offer. And this Unique Selling Point (USP) is consistently ‘claimed’ whether you go to the national franchisor site or click through to the local listing page.
Also worth mentioning on the Google SERP page above are:
Callout #1: The importance of claiming and monitoring your Yelp listing. Yelp consistently ranks highly for many local searches.
Callout #2: Another way to stand out from the crowd on Google SERP page: Mention in your page title that the information on your site is current (since so much on the web is outdated).
Because of copyright issues, we often can’t show images of trademarked products in our advertising. This attractive banner ad does a good job of resolving this quandary.
‘Let’s Protect This’ (right next to the add to cart qty field) seems so much more ‘clickable’ than a more expected, standard and boring field label, such as ‘Add Extended Warranty.’ This friendly phrase, however, would have been even more brilliant if it was being used by Lowe’s (Let’s Build Something Together) rather than Home […]
Rather than boring viewers and readers into buying a product, these ‘sponsored content’ are hard to ignore. Here are a couple more examples of this highly effective alternative to online banner advertising…
Rather than ‘Submit’ or ‘Buy Now’ or ‘Add to Cart’, the unexpected wording of this form button seems more friendly and encourages clicking… wouldn’t you agree?
In its default frame, there is very little about this banner ad that captures attention. And that’s a shame because when you mouse over it, there is a very impressive illustration of the benefits of subscribing to this magazine…