best web and email marketing
Great ‘BEST’ Product Headline | BestReviews
What a great PPC (pay per click) headline! And–even though it is a boilerplate headline–it obviously must be working very well because here are some of their others (spoiler–there are no clear winners on the pages I visited)…
April Fools Ad with Pets and Their Owners | Warby Barker
Here is another piece in this campaign…
Fun, Amazon Storefront | Fur Belly
The page is attractive, informative and fun. And the label illustrations are perfect tie-ins for each of the supplements!
Creating a Business Backstory | Jackson’s Bluff
The collateral materials and decor at Disney Park restaurants make you feel like you’re part of an adventure. And this hotel restaurant does it equally well. Everything about the marketing materials takes you back to an earlier time. Even the website has a cool parallax effect where visitors travel over the old map (header) and […]
Restaurant Menu that Really Tells the Truth | Montreal
When asked why he doesn’t remove menu items he dislikes, the owner said that he doesn’t want to offend his chef. “I try and make improvements over time, so he doesn’t snap. His English is limited, and he hasn’t read the online menu.” And besides, “It’s good to be honest. No one should be boastful.” […]
Buyback Friday | IKEA’s Big Push for Sustainability
To promote sustainability, IKEA offered ‘BuyBack Black Friday’ to customers in a select 27 countries. Old IKEA furniture was bought back for up to 50 percent of its original price and then resold as second-hand furniture, donated, or recycled.
Great Website Favicon | Georgia Aquarium
It’s difficult to come up with a brilliant favicon graphic when you’re limited to 16 x 16 pixels. GeorgiaAquarium nailed it by adding fishtail to the large letter ‘G’