A fast, easy (almost effortless) way to attract targeted traffic to a website, I think, is to create an eye-grabbing avatar and then post comments on sites related to your industry. A well-done avatar makes your comments leap out from the generic placeholder avatars! And, if you were clever enough to create an interesting avatar, […]
Smart, interactive way to pack a lot of content into very limited space. With each link opening a new window, accordion style, it also encourages quick reading because it is so well organized. Here is how it looks with one of the other links activated…
When you know your high price is going to be a definite ‘elephant in the room’ to overcome, it’s important to focus on value rather than price. Other than in luxury car ads, however, it’s not often that you see a merchant boasting about their high price right in the headline, as this pillow does. […]
Online advertising has to grab the eyeballs fast — either by including something irresistible (puppy photo) or unexpected or using great headlines (think ‘clickbait’). And what makes Google AdWord even more difficult is that you are so limited in the number of characters allowed in the copy. Above are two different AdWords placements that we […]
The rotating image gallery at Mitrefinch time and attendance software features gorgeous, attention-grabbing photos (looking directly at you) that certainly grab attention — but the client-focused, no-nonsense headlines are equally effective.
To print this simple marketing message on the bottom of the shipping box cost nothing. But it is a inviting way to get customers talking about Chewy.com on social media.
With all the chaos fighting for attention on Google’s search results listing page and in your email box, how can you increase your chances of getting noticed? One way may be to include emojis. Their appearance varies between browsers and email clients but… because they are unexpected… they tend to attract the eye. And, fortunately, […]
After sending a site-submission request to UpCity web directory, I received this reply, asking me to click through to the agent’s calendar to reserve an appointment time. This approach seemed more inviting than the standard “please respond with when you’re available to talk” response. And it minimizes playing phone-tag.
Callout #3 in screen snapshot above:
The Joint Chiropractic stands out from all the clutter on the search engine results page (SERP) by focusing on their $29 initial visit offer. And this Unique Selling Point (USP) is consistently ‘claimed’ whether you go to the national franchisor site or click through to the local listing page.
Also worth mentioning on the Google SERP page above are:
Callout #1: The importance of claiming and monitoring your Yelp listing. Yelp consistently ranks highly for many local searches.
Callout #2: Another way to stand out from the crowd on Google SERP page: Mention in your page title that the information on your site is current (since so much on the web is outdated).
Because of copyright issues, we often can’t show images of trademarked products in our advertising. This attractive banner ad does a good job of resolving this quandary.