Tag: timeliness
April Fools Ad with Pets and Their Owners | Warby Barker
Here is another piece in this campaign…
Great Political Ad | Budweiser
Here is another ad in this campaign…
Example of Newsjacking Print Ads | NY Sports Club
Here are other, similar examples of capitalizing on trending news…
Newsjacking | Ben & Jerrys ‘Trending’ Flavors
Here is another clever example of creating pop-up products that capitalize on trending news (Cabbage Patch dolls resembling the presidential candidates)…
Beer Marketing During Political Election Cycle | Red State vs Blue State
Here is another example of 7-Eleven attempting to newsjack an election cycle…
Hit Your Market While It’s Hot | Nutrisystem and Weight Watchers
It’s probably no coincidence that BOTH of these direct mail, weight-loss postcards arrived THE VERY FIRST DAY AFTER CHRISTMAS. In marketing, WHEN you say it can be as important as WHAT you say.