It costs nothing to feature a convincing testimonial on the outside of solicitation envelopes. And the testimonial theme continues inside…
Tag: direct mail
Hand Lettered Mailing Envelopes (or Packaging)
Talk about low-hanging fruit! Dressing up your mailers and packaging is and easy, low-cost way to make a huge impression. These mailers are practically collectable works of art. Here are a few more awesome examples…
Hit Your Market While It’s Hot | Nutrisystem and Weight Watchers
It’s probably no coincidence that BOTH of these direct mail, weight-loss postcards arrived THE VERY FIRST DAY AFTER CHRISTMAS. In marketing, WHEN you say it can be as important as WHAT you say.
Interactive Direct Mail Piece with Holiday Theme | Evolve
This unsolicited Happy Holiday card was printed to include a cute, ‘hidden objects’ interactive game.
Interactive (Rather Than Passive) Advertising | Gusto
Rather than leaving the back of their direct mail letter blank, Gusto printed a ‘maze’ game that incorporates the benefits they provide.
Principal of Reciprocity Direct Mail Example | Catholic Relief Services
This direct mail piece utilizes many principles of marketing while also demonstrating that they will be good stewards of our donation. Here are all the contents inside…
Pay It Forward Direct Mail Campaign | Nielsen Survey
A perfect example of the principle of reciprocity! Here is the full marketing letter that was inside the envelope…