Here are other, similar examples of capitalizing on trending news…
Tag: newsjacking
Newsjacking | Ben & Jerrys ‘Trending’ Flavors
Here is another clever example of creating pop-up products that capitalize on trending news (Cabbage Patch dolls resembling the presidential candidates)…
Beer Marketing During Political Election Cycle | Red State vs Blue State
Here is another example of 7-Eleven attempting to newsjack an election cycle…