Best Ads to Help Generate Big Ideas
Background on this campaign from Wikipedia:
Shots of elderly Georgian farmers were interspersed with an off-camera announcer intoning, “In Soviet Georgia, where they eat a lot of yogurt, a lot of people live past 100.” Each shot had a caption at the bottom, which would tell the audience the farmer’s name and his or […]
Here are other ads in this campaign, each focused on unique benefits for different individuals…
It costs nothing to feature a convincing testimonial on the outside of solicitation envelopes. And the testimonial theme continues inside…
Which of these two ads do you find more enticing? The testimonial on the left or the traditional command/benefits headline approach on the right?
A menu showing customers loving your product is so much more effective than merely showing the product!
Rather that saying that you’re the best, quote a respected authority who’ll say it for you.
A series of raving testimonials from industry leaders with sample work in right-hand column…
It is pretty certain that this envelope gets opened and the enclosed, testimonial letter gets read.
