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Tag: addressing objections

turning a negative into a positive
best print ads

Twisting a Negative Reputation into a Positive Feature – Vespa

July 19, 2024WebComments Off on Twisting a Negative Reputation into a Positive Feature – Vespa

Pretty bold advertisement! It makes light of the product’s negative association while also demonstrating a product benefit.

turning lemons into lemonade - citroen lack of features
best print ads

Turning Lemons into Lemonade | Citroen Car Lack of Features

January 8, 2022January 8, 2022WebComments Off on Turning Lemons into Lemonade | Citroen Car Lack of Features

Citroen seems to have taken a page out of the 1960s VW playbook by making fun of itself and turning negatives into positives.

great long copy ad | krispy kreme
best print ads

Donuts Are Bad for You (Long Copy Ad) | Krispy Kreme

February 11, 2021February 11, 2021WebComments Off on Donuts Are Bad for You (Long Copy Ad) | Krispy Kreme

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