What a bold headline! It’s interesting that the product name isn’t in the headline or bodycopy. And no logo. Just the packaging as an identifier. Addressing product negatives up front (preemptive objection handling) is a great way to build credibility, demonstrate transparency, and proactively address any doubts or hesitations the customer may have. This approach […]
Tag: product reviews
Managing Social Reviews | Nature’s Good Guys
Rather than leaving it to chance, this is a great example of how to get out in front of possible negative reviews and turning lemons into lemonade. This card was included in the packaging with our order…
Product Review Videos | Chewy Pet Supplies
So many product review videos are dry and forgettable, but not the hundreds of entertaining and information spots from chewy.com, like this one…