The story behind this brilliant Xerox copier spot is even more crazy than the commercial itself!
Apparently, the first commercial featured a little girl making copies for her father. After it first aired, however, competitors complained to the FTC that it had been faked.
So the creative behind the spot, George Lois, invited […]
And this brilliant ad was supported with brilliant print ads like these. (The failure of this ‘indestructible’ campaign was, however, that everyone mistakenly associated those gorilla spots with Samsonite luggage rather than American Tourister!)
This is just one of a crazy amount of brilliant Volvo commercials and ads from the 1960s and 1970s.
Pretty clever! The Norwegian flag is partitioned to show the flags of the countries that Norwegian Airlines flies to.
VW (Volkswagen) advertising in the 1960s and 1970s probably gets credit for the most clever and memorable print ads and tv commercials of all time. But many Volvo’s ads of the 1960s, 70s print ads (below) and commercials (https://www.thebigad.com/2021/07/12/volvo-1960s-snow-chase-commercial/) are still, to this day, amazingly hardworking and brilliant…
Proof that instant cameras weren’t only fast and simple-to-use, but could also produce professional quality results. (Examples of how DDB art director Helmut Krone shunned the placement of logos in ads)…