Brilliant way of getting your customers to do your marketing for you. And if they aren’t big fans of your business, you can still get them by tying yourself with something people do love, like local sports teams…
For a fascinating insight on menu design, pricing and psychology, read http://nymag.com/restaurants/features/62498/
Here’s the design on the other side of the truck:
Wouldn’t this make for an eye-catching ad… a burger so large you can’t fit it on the page!
This vintage Coke ad shows how an image-heavy ad featuring a restaurant’s most popular menu items would serve equally well as a restaurant ad.