Brilliant way of getting your customers to do your marketing for you. And if they aren’t big fans of your business, you can still get them by tying yourself with something people do love, like local sports teams…
For a fascinating insight on menu design, pricing and psychology, read http://nymag.com/restaurants/features/62498/
Here’s the design on the other side of the truck:
What a perfect headline for disarming skepticism and enhancing credibility!
Handwritten copy in this Polish ad enhances the feeling that the foods must truly be homemade and wholesome.