Personally, I REALLY dislike “Dennys-type” menus. They overwhelm you with choices and underwhelming photos. (A big menu where every item competes for the diners’ attention seems to suggest that the restaurant attempts to do a lot of things — because they don’t do anything really well!) This menu layout, on the other hand, is limited, […]
Tag: restaurant
Social Distancing Tool | KFC Col. Sanders Cutouts
Enforcing COVID prevention safety measures (social distancing, wearing masks, etc.) has become an irritant for some customers. Here is a friendly, non-confrontational approach using Col. Sanders cutouts at KFC. (This is also a great example of how clever marketing ideas can generate valuable, free news exposure for a business.) Perhaps not as clever, but equally […]
Promotional Giveaway Marketing | Jack in the Box Antenna Head
Brilliant way of getting your customers to do your marketing for you. And if they aren’t big fans of your business, you can still get them by tying yourself with something people do love, like local sports teams…
Restaurant Menu Design, Pricing & Psychology
For a fascinating insight on menu design, pricing and psychology, read http://nymag.com/restaurants/features/62498/
Ice Cream Truck Chalkboard Wrap | Batch
Here’s the design on the other side of the truck: