Coke, Harley Davidson, California Cooler, Nike and even Winchester ammunition have succeeded with identity-based or lifestyle marketing–where a product is synonymous with a feeling or emotion. Product attributes or features are rarely, if ever, mentioned. In addition to their legendary print ads and billboards, here were other TV commercials in this campaign…
And here […]
Tag: emotions
Awesome Branding Ad – Coke Helps Get You Through Doing Your Taxes
Headline is a brilliant merging of humor, angst and empathy. A perfect branding ad!