best homepage design 2020 | great headline
best web and email marketing

Best Home Page Design 2020

We LOVE this home page design and headline. It is 100% focused on satisfying the visitor’s need, with not even a whiff of self-aggrandizing! The large ‘hero image’ in the background is shaded so as not to compete for attention and even the young lady’s eyes direct us right to the powerful headline and contact […]

addressing the high-price objection
best web and email marketing

When High Price is Going to be an Obvious Objection – MedCline $238 Pillow

When you know your high price is going to be a definite ‘elephant in the room’ to overcome, it’s important to focus on value rather than price. Other than in luxury car ads, however, it’s not often that you see a merchant boasting about their high price right in the headline, as this pillow does. […]

perfect example of adwords headline copy
best web and email marketing

Perfect AdWords Headline Copy | Sandbags

Online advertising has to grab the eyeballs fast — either by including something irresistible (puppy photo) or unexpected or using great headlines (think ‘clickbait’). And what makes Google AdWord even more difficult is that you are so limited in the number of characters allowed in the copy. Above are two different AdWords placements that we […]