What a clever recycling of the famous John Caples headlines from 1925!
Which of these two ads do you find more enticing? The testimonial on the left or the traditional command/benefits headline approach on the right?
Who could ignore this hand-scrawled, panic-inducing cover?!
We LOVE this home page design and headline. It is 100% focused on satisfying the visitor’s need, with not even a whiff of self-aggrandizing! The large ‘hero image’ in the background is shaded so as not to compete for attention and even the young lady’s eyes direct us right to the powerful headline and contact […]
When you know your high price is going to be a definite ‘elephant in the room’ to overcome, it’s important to focus on value rather than price. Other than in luxury car ads, however, it’s not often that you see a merchant boasting about their high price right in the headline, as this pillow does. […]
Online advertising has to grab the eyeballs fast — either by including something irresistible (puppy photo) or unexpected or using great headlines (think ‘clickbait’). And what makes Google AdWord even more difficult is that you are so limited in the number of characters allowed in the copy. Above are two different AdWords placements that we […]
Here, the brand humbly takes a backseat to the message of what’s special about this product. And the side panel reinforces its authenticity.