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Tag: reciprocity

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Principal of Reciprocity Direct Mail Example | Catholic Relief Services

February 17, 2020February 19, 2020Comments Off on Principal of Reciprocity Direct Mail Example | Catholic Relief Services

This direct mail piece utilizes many principles of marketing while also demonstrating that they will be good stewards of our donation. Here are all the contents inside…

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Pay It Forward Direct Mail Campaign | Nielsen Survey

February 17, 2020February 17, 2020Comments Off on Pay It Forward Direct Mail Campaign | Nielsen Survey

A perfect example of the principle of reciprocity! Here is the full marketing letter that was inside the envelope…

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