To print this simple marketing message on the bottom of the shipping box cost nothing. But it is a inviting way to get customers talking about Chewy.com on social media.
Compared to the other choices, this unexpectedly colorful and cartoonish product packaging practically jumped off the shelf. (And, since it was a little sweeter than I was expecting, I guess it actually did a good job of delivering on my expectations.)
Either it’s the packaging or the price, but they’ve managed to command nearly double to price of their competitors. But with the marketing materials enclosed inside the carton help ‘seal the deal’ and confirm you’ve made a smart purchase (even though you paid $12 per dozen).
Here, the brand humbly takes a backseat to the message of what’s special about this product. And the side panel reinforces its authenticity.
A case of coconut waters in coconut shell packaging looks like this…
Compared to the other packaging in the health and beauty section at the supermarket, these products really jump out.