Best Ads to Help Generate Big Ideas
This ad even comes as a supersized building wrap…
best print ads
Stressing Product Convenience | SONY Pee Wee TV
The entire purpose of this product was written to stress 1) how convenient it is and 2) how much fun it is. The writer threw all seriousness out the window and simply wrote to have fun… Headline:
Pee Wee Tee Vee Body copy:
Climb upon my knee, Sony boy. The 4″ Sony pee […]
1970s American Tourister Luggage Gorilla Commercial
And this brilliant ad was supported with brilliant print ads like these. (The failure of this ‘indestructible’ campaign was, however, that everyone mistakenly associated those gorilla spots with Samsonite luggage rather than American Tourister!)
A Bad Haircut Can Make Anyone Look Dumb
Here was another from this smart campaign…
Demonstrating ‘What If’ (Potentials and Possibilities) | IKEA
Here is a zoom view of the improved balcony…
Great Business-to-Business (B2B) Print Ad and Billboard | Pilot
Most B2B advertising is painfully boring. This smart, clever headline and tagline is award winning.
Example of Best Branding Ads – Winchester
No hard sell or focus on product benefits here but these Winchester use story telling to align the Winchester brand with their target audience’s ’emotional button’ perfectly. The sentences are short and the tone is conversational…
Highlighting Unexpected Benefits (with Proof) – Pella Windows
Buy our long-lasting, quality windows and get this incidental benefit (increased home value) for free.
Example of Branding Ad (Connecting Emotionally with the Audience) – Winchester
Rather than focusing on product features, this ad does an outstanding job of appealing to their customers’ emotions…