Clever Ads to Help Generate Big Ideas
print ads
Testimonial vs. Command or Benefits Headlines
Which of these two ads do you find more enticing? The testimonial on the left or the traditional command/benefits headline approach on the right?
Demonstration of Quality | Polaroid Instant Camera ’60-Second Portraits’
Proof that instant cameras weren’t only fast and simple-to-use, but could also produce professional quality results. (Examples of how DDB art director Helmut Krone shunned the placement of logos in ads)…
Classic VW Ads from the 1960s
‘Think Small’ and ‘Lemon’ may be the most famous of the classic VW ads created by DDB designer Helmut Krone and his writers, but all of them were clever and brilliant! Here are just a few…
Demonstration Ad | Polaroid Instant Camera
Wonderful demonstration ads.
Attention-Grabbing, Personable Posters | This Is New York
These posters (or they could also be used as postcard mailers, I suppose) are a great way to introduce yourself and your offerings in a friendly, soft-selling, memorable manner…
Irresistible Magazine Cover | New York Magazine Panic
Who could ignore this hand-scrawled, panic-inducing cover?!
Intentional Errors in Advertising | Snickers
Saying your message is one thing, but illustrating it is so much more effective. And few brands do this better, or more often, than Snickers…
Newspaper Cover Intentionally Left Blank | Humphrey, NE Democrat
Wonderful example of the marketing principle “The Medium is the Message.”
Interactive Print Ad | How to Open a Carlsberg Beer
And here is a closeup of the main message…