This ad even comes as a supersized building wrap…
Written by the legendary copywriter Neil French
Citroen seems to have taken a page out of the 1960s VW playbook by making fun of itself and turning negatives into positives.
Great way to build the brand — give away unique, highly visible, branded promotional items.
Headline is a brilliant merging of humor, angst and empathy. A perfect branding ad!
The entire purpose of this product was written to stress 1) how convenient it is and 2) how much fun it is. The writer threw all seriousness out the window and simply wrote to have fun… Headline:
Pee Wee Tee Vee Body copy:
Climb upon my knee, Sony boy. The 4″ Sony pee […]
And this brilliant ad was supported with brilliant print ads like these. (The failure of this ‘indestructible’ campaign was, however, that everyone mistakenly associated those gorilla spots with Samsonite luggage rather than American Tourister!)