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Print Examples of Native Advertising You WANT to Read | Wyoming Tourism
At first glance, I couldn’t figure out why this article was about preparing for an outdoor trip to Wyoming specifically. It was only after seeing the facing page in this magazine spread that I realized it was sponsored content…
Countering Competitors Attack Ads | Hertz Vs. Avis
One of the vintage Hertz ad that immediately neutralized Avis’ very successful ‘We Try Harder’ attack ads. Here was a different ad in that Hertz rebuttal campaign…
Nobody Can Argue With This Testimonial | Porche
Rather that saying that you’re the best, quote a respected authority who’ll say it for you.
Brilliant Rebuttal to Competitors Attack Ads | Hertz vs. Avis
The copy is as brilliant as the concept. Here is a zoom view of the body copy message…
Magazine Double Spread Demonstrates 4-Wheel Drive Ability | Nissan Pathfinder
Copy in left, bottom corner reads “Nissan Pathfinder. The unique 4×4 on every ground.”