Best Ads to Help Generate Big Ideas
It’s amazing how there are very little (if any) copy in these gorgeous layouts and the people are often not even using the product! They rely strictly on appealing to the market’s longing for freedom, toughness, individualism, comradery, and independence. Here are other print ads in this campaign that supported their billboards and tv commercials…
Pretty bold advertisement! It makes light of the product’s negative association while also demonstrating a product benefit.
Nice example of visual typography – where how the words are displayed carries the weight of communicating the message.
Here are a couple more ads in this humorous campaign…
What a bold headline! It’s interesting that the product name isn’t in the headline or bodycopy. And no logo. Just the packaging as an identifier. Addressing product negatives up front (preemptive objection handling) is a great way to build credibility, demonstrate transparency, and proactively address any doubts or hesitations the customer may have. This approach […]
What a great example of visual metaphor!
This amazing commercial was supported with this brilliant print advertisement…
Interesting ad! The layout reminds me of the Sony Anyplace TV ads with the Avis “we tray harder’ message. An easy and safe approach to communicating a commitment to customer service might have been to show a bright and cheery phone agent. But to show an irate customer who happens to be at the receiving […]
What an interesting photo! And the small caption beneath it serves as the headline–and it’s a great one at that!! Lastly, the generous white space makes everything seem so much more elegant.
