Clever Ads to Help Generate Big Ideas
print ads
Intentional Errors in Advertising | Snickers
Saying your message is one thing, but illustrating it is so much more effective. And few brands do this better, or more often, than Snickers…
Newspaper Cover Intentionally Left Blank | Humphrey, NE Democrat
Wonderful example of the marketing principle “The Medium is the Message.”
Interactive Print Ad | How to Open a Carlsberg Beer
And here is a closeup of the main message…
Cooperative Marketing | Maine Tourism and Outdoor Gear Co.
What a great way to establish your company as a major player… team up with a bigger name (Maine Dept. of Tourism)! (But why would you advertise the excitement and attraction of outdoor adventure with sleepy, flat, black and white photos?!)
Renaming Stuff | Rapala Fishing Lure Print Ad
Clever way of showing that one product works for dozens of applications. (Renaming each type of fish to ‘sucker.’)
