It’s amazing how there are very little (if any) copy in these gorgeous layouts and the people are often not even using the product! They rely strictly on appealing to the market’s longing for freedom, toughness, individualism, comradery, and independence. Here are other print ads in this campaign that supported their billboards and tv commercials…
This amazing commercial was supported with this brilliant print advertisement…
Interesting ad! The layout reminds me of the Sony Anyplace TV ads with the Avis “we tray harder’ message. An easy and safe approach to communicating a commitment to customer service might have been to show a bright and cheery phone agent. But to show an irate customer who happens to be at the receiving […]
What an interesting photo! And the small caption beneath it serves as the headline–and it’s a great one at that!! Lastly, the generous white space makes everything seem so much more elegant.
That this ad ever ran is amazing. But even more amazing was to publish the head person’s direct phone number in case you, as a customer, should need it!
Interesting, unexpected photo that almost forces you to learn more.
Copy that is quick to read, smartly written, and packed with benefits.
Coke, Harley Davidson, California Cooler, Nike and even Winchester ammunition have succeeded with identity-based or lifestyle marketing–where a product is synonymous with a feeling or emotion. Product attributes or features are rarely, if ever, mentioned. In addition to their legendary print ads and billboards, here were other TV commercials in this campaign…
And here […]
Background on this campaign from Wikipedia:
Shots of elderly Georgian farmers were interspersed with an off-camera announcer intoning, “In Soviet Georgia, where they eat a lot of yogurt, a lot of people live past 100.” Each shot had a caption at the bottom, which would tell the audience the farmer’s name and his or […]