Clever Ads to Help Generate Big Ideas
print ads
Countering Competitors Attack Ads | Hertz Vs. Avis
One of the vintage Hertz ad that immediately neutralized Avis’ very successful ‘We Try Harder’ attack ads. Here was a different ad in that Hertz rebuttal campaign…
Nobody Can Argue With This Testimonial | Porche
Rather that saying that you’re the best, quote a respected authority who’ll say it for you.
Brilliant Rebuttal to Competitors Attack Ads | Hertz vs. Avis
The copy is as brilliant as the concept. Here is a zoom view of the body copy message…
Magazine Double Spread Demonstrates 4-Wheel Drive Ability | Nissan Pathfinder
Copy in left, bottom corner reads “Nissan Pathfinder. The unique 4×4 on every ground.”
Flip This Magazine Spread for Co-op Advertising Partner Message | Suzuki and BelairDirect Insurance
Rightside-up, the page shows a new Suzuki. Flip the page for car insurance message from the cosponsor, BelairDirect.
Sticking with a Single Message Over and Over and Over | Ethyl Gasoline
Ethyl found unlimited ways to deliver the same message, such as these print ads…
You Can’t Get More Honest Than This Self-Deprecating Ad | Avis
This ad is especially noteworthy since avis promoted their attention to details – in conversationally-written advertisements such as these…
Print Ad with No Headline but Long Copy | Avis Asterisk
Great example of friendly, low-pressure, conversational copy — reminiscent of vintage VW ads.
