emotion Archives - THE BIG AD

Example of Great Branding Advert | Nike: Run, Run, Run

November 19, 2024Comments Off

MARLB0R0 Print Ads 1970s

December 7, 2023December 9, 2023Comments Off

It’s amazing how there are very little (if any) copy in these gorgeous layouts and the people are often not even using the product! They rely strictly on appealing to the market’s longing for freedom, toughness, individualism, comradery, and independence. Here are other print ads in this campaign that supported their billboards and tv commercials…

great commercials & videos

Meet the people who made the original wine coolers – California Cooler

September 13, 2023Comments Off

Emotion-focused message - like opening a present - polaroid instant camera

best print ads

Wonderful, Emotion-Focused Ad | Polaroid Instant Camera

August 31, 2021August 31, 2021Comments Off

example of a great branding ad - winchester

best print ads

Example of Best Branding Ads – Winchester

July 3, 2021July 3, 2021Comments Off

No hard sell or focus on product benefits here but these Winchester use story telling to align the Winchester brand with their target audience’s ’emotional button’ perfectly. The sentences are short and the tone is conversational…

best print ads

Example of Branding Ad (Connecting Emotionally with the Audience) – Winchester

June 23, 2021July 3, 2021Comments Off

Rather than focusing on product features, this ad does an outstanding job of appealing to their customers’ emotions…

best print ads

Lifestyle Ads | Harley-Davidson

January 11, 2021January 23, 2021Comments Off

Just like Coke, Nike and Perrier ads we’ve highlighted, Harley Davidson’s ads do a great job of associating the brand with a desired lifestyle and identity, rather than focusing on product features or benefits. (As a copywriter, these can be the most challenging to write. You have to really know, think and talk like your […]