Best Ads to Help Generate Big Ideas
Tag: emotion
Example of Best Branding Ads – Winchester
No hard sell or focus on product benefits here but these Winchester use story telling to align the Winchester brand with their target audience’s ’emotional button’ perfectly. The sentences are short and the tone is conversational…
Example of Branding Ad (Connecting Emotionally with the Audience) – Winchester
Rather than focusing on product features, this ad does an outstanding job of appealing to their customers’ emotions…
Lifestyle Ads | Harley-Davidson
Just like Coke, Nike and Perrier ads we’ve highlighted, Harley Davidson’s ads do a great job of associating the brand with a desired lifestyle and identity, rather than focusing on product features or benefits. (As a copywriter, these can be the most challenging to write. You have to really know, think and talk like your […]
Emotional Story Telling | Perrier
Here are a few more ads in this unforgettable, emotionally-charged branding/positioning campaign from Perrier in 1989…
Emotional Branding | Lee Jeans
Here is another print ad in this branding campaign…
