Tag: emotion
MARLB0R0 Print Ads 1970s
It’s amazing how there are very little (if any) copy in these gorgeous layouts and the people are often not even using the product! They rely strictly on appealing to the market’s longing for freedom, toughness, individualism, comradery, and independence. Here are other print ads in this campaign that supported their billboards and tv commercials…
Example of Best Branding Ads – Winchester
No hard sell or focus on product benefits here but these Winchester use story telling to align the Winchester brand with their target audience’s ’emotional button’ perfectly. The sentences are short and the tone is conversational…
Example of Branding Ad (Connecting Emotionally with the Audience) – Winchester
Rather than focusing on product features, this ad does an outstanding job of appealing to their customers’ emotions…
Lifestyle Ads | Harley-Davidson
Just like Coke, Nike and Perrier ads we’ve highlighted, Harley Davidson’s ads do a great job of associating the brand with a desired lifestyle and identity, rather than focusing on product features or benefits. (As a copywriter, these can be the most challenging to write. You have to really know, think and talk like your […]
Emotional Story Telling | Perrier
Here are a few more ads in this unforgettable, emotionally-charged branding/positioning campaign from Perrier in 1989…