Example of Branding Ad (Connecting Emotionally with the Audience) – Winchester

Rather than focusing on product features, this ad does an outstanding job of appealing to their customers’ emotions. Here is another great branding ad example from this Winchester campaign…

Headline:
If they can fly in it, you can hunt in it.

Copy:
A day like this will have most hunters hunting for the next bowl game on television. Leaving the two of you with all the birds.

Tagline:
Winchester. Ammunition that works as hard as you do.