This works great WHEN color of the sky happens to perfectly match the billboard’s background color.
When we were driving through downtown Hendersonville, NC on a rainy day, all of the colorful flower petals on the sidewalk in front of this florist shop grabbed our attention. We went inside to compliment them on their creativity and the explained that these are just throwaway petals — left behind in the flower’s packaging.
A menu showing customers loving your product is so much more effective than merely showing the product!
And here is a bus shelter placement in this campaign…
It’s not clear what business this poster is promoting (fitness gym, chiropractor, or yoga studio perhaps?) but it’s certainly attention-grabbing.