This works great WHEN color of the sky happens to perfectly match the billboard’s background color.
It’s not clear what business this poster is promoting (fitness gym, chiropractor, or yoga studio perhaps?) but it’s certainly attention-grabbing.
While this is a packaging graphic designed… wouldn’t a graphics-wrapped building like this be an eye-grabbing, landmark-setting way to advertise your business. You’d be the talk-of-town virtually overnight! (Here is a real-life application of building wrap marketing that’s sort of similar.)
This fella wore the shirt at a large ‘business start-up’ event where nearly everyone would obviously need his services. Way more creative and attention-grabbing than merely handing out business cards. And not as expensive or intrusive as a billboard or poster.
Billboard coupons for products or services that may interest young beer drinkers… so they’ll have more money left over to buy more beer (though I have no idea what the reference to $26.10 in the billboard badge has to do with anything. And I wonder if they shared in the expense of the billboard?) Here are a couple more billboards in this comarketing campaign…