best billboards & banners
Friendly Competition Billboard Challenge – Oatly Oat Milk
Here is the same ad as a magazine 2-page spread…
‘Ship Sinking’ Billboard – Titanic Imax Movie
Eye-grabbing visual metaphor!
Visual Metaphor – Verizon Billboard with Edges of Words Cut Off
Brilliant, attention-getting way to support the headline “Once size does not fit all”
How to Convey ‘Easy to Assemble’ | IKEA puzzle piece billboard
How can you convey product intangibles like fast and easy to assemble? This is simple puzzle analogy is a smart, attention-grabbing method! But what is may be most interesting about this ad is that it doesn’t mention any of the well-known benefits that IKEA products are known for (decent quality and workmanship, cool Scandinavian designs, […]
Billboards Celebrating New Recruits | Texas Longhorn Football
Few businesses could be more frustrating than college football at recruiting time. Highly talented young guys often ‘commit’ to a team, only to open their recruiting back up. Sometimes, multiple times. So Texas football came up with this great campaign so they stay top of mind for recruits and use local peer pressure to keep […]
MARLB0R0 Billboards
In addition to their legendary print ads and TV commercials for this campaign, here were some other attention-grabbing billboards…
Great Example of Lifestyle Branding Advertising | MARLB0R0
Coke, Harley Davidson, California Cooler, Nike and even Winchester ammunition have succeeded with identity-based or lifestyle marketing–where a product is synonymous with a feeling or emotion. Product attributes or features are rarely, if ever, mentioned. In addition to their legendary print ads and billboards, here were other TV commercials in this campaign…
And here […]
Great Example of Realism in Advertising Design | Toronto Community Housing Billboards
What a powerful way to drive home the fact that fires happen fast!
Seasonal, Refreshing Beer Campaign | Leinenkugel’s
Cool campaign…but why the horribly difficult to say or spell brand name?