Billboards Celebrating New Recruits | Texas Longhorn Football

Few businesses could be more frustrating than college football at recruiting time. Highly talented young guys often ‘commit’ to a team, only to open their recruiting back up. Sometimes, multiple times. So Texas football came up with this great campaign so they stay top of mind for recruits and use local peer pressure to keep the kids committed. Plus, Texas is selling themselves to top prospects for the next year’s recruiting efforts AND to fans and donors.