example of a great headline - nytimes hiking boots
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Believable, relatable headline that ends with a ‘zinger’

Including specifics, like ’46-mile’ hike, make this headline believable. And the headline is relatable since anyone in the market for hiking boots can certainly relate to the pain of blisters and feeling exhausted. And it’s hard to ignore with the shocker at the end. That forces you to want to read more. So this headline […]