The collateral materials and decor at Disney Park restaurants make you feel like you’re part of an adventure. And this hotel restaurant does it equally well. Everything about the marketing materials takes you back to an earlier time. Even the website has a cool parallax effect where visitors travel over the old map (header) and […]
Personally, I REALLY dislike “Dennys-type” menus. They overwhelm you with choices and underwhelming photos. (A big menu where every item competes for the diners’ attention seems to suggest that the restaurant attempts to do a lot of things — because they don’t do anything really well!) This menu layout, on the other hand, is limited, […]
A menu showing customers loving your product is so much more effective than merely showing the product!
For a fascinating insight on menu design, pricing and psychology, read http://nymag.com/restaurants/features/62498/