To promote sustainability, IKEA offered ‘BuyBack Black Friday’ to customers in a select 27 countries. Old IKEA furniture was bought back for up to 50 percent of its original price and then resold as second-hand furniture, donated, or recycled.
Recycle and Reuse Message | Patagonia
Here is another ad in this campaign along with the promoted video…
If It’s Broke, Fix It! | Patagonia Conservation Campaign
Campaign does a wonderful job of promoting the durability of Patagonia products.
Don’t Buy This Jacket Print Ad | Patagonia
Here is the body copy for this (somewhat questionably) reverse psychology selling environmentally minded message that appeared in the NY Times…
Paper Sack with Many Uses | Lee
Here are the many ways this clever shopping bag can be reused…