ikea buyback black friday
online guerilla marketing

Buyback Friday | IKEA’s Big Push for Sustainability

To promote sustainability, IKEA offered ‘BuyBack Black Friday’ to customers in a select 27 countries. Old IKEA furniture was bought back for up to 50 percent of its original price and then resold as second-hand furniture, donated, or recycled.

Source:https://www.facebook.com/ikea.au/videos/3496471620418364/ https://twitter.com/i/status/1315940516094242821

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