To market the movie, Chronicle — about 3 guys with superpowers — 3 drones were built to resemble humans and were flown over NY City. This obviously generated a lot of buzz (is this even legal?) and it made for a super interesting promotional trailer.
Immediately across the street as customers drive out of one Toyota dealership, they are faced with this brilliant billboard from a direct competitor.
Aware that potential customers often search for “what’s an alternative to (fill in the blank)?”, ZenDesk built a mini site at the domain ZenDeskAlternative.com.
It’s not clear what business this poster is promoting (fitness gym, chiropractor, or yoga studio perhaps?) but it’s certainly attention-grabbing.
Newspaper customers found the paper delivered to their doorstep by ‘man’s best friend.’ What an awesome tie-in for July 20th National Friend’s Day!
This fella wore the shirt at a large ‘business start-up’ event where nearly everyone would obviously need his services. Way more creative and attention-grabbing than merely handing out business cards. And not as expensive or intrusive as a billboard or poster.