Aware that potential customers often search for “what’s an alternative to (fill in the blank)?”, ZenDesk built a mini site at the domain ZenDeskAlternative.com. Utilizing good SEO, they’re able to get near the top of the search results page so they have a second chance to land customers who might otherwise choose some other provider.
(Tip to ZenDesk: Congratulations on this guerilla marketing tactic but you should also register and build-out AlternativeToZendDesk.com because you show up nowhere on the search results page for that phrase.)
![getting in front of customers searching for your competitors](https://www.thebigad.com/wp-content/uploads/2020/03/get-in-front-of-customers-looking-for-your-competitors-zendesk.jpg)
Jumping in Front of Customers Who Are Searching for Your Competitors – ZenDesk
Source:https://optinmonster.com/content-marketing-examples/