getting in front of customers searching for your competitors
best web and email marketing best guerilla marketing

Jumping in Front of Customers Who Are Searching for Your Competitors

Aware that potential customers often search for “what’s an alternative to (fill in the blank)?”, ZenDesk built a mini site at the domain Utilizing good SEO, they’re able to get near the top of the search results page so they have a second chance to land customers who might otherwise choose some other provider.
capturing alternative searchers
(Tip to ZenDesk: Congratulations on this guerilla marketing tactic but you should also register and build-out because you show up nowhere on the search results page for that phrase.)


Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]