getting in front of customers searching for your competitors
best web and email marketing best guerilla marketing

Jumping in Front of Customers Who Are Searching for Your Competitors

Comments Off on Jumping in Front of Customers Who Are Searching for Your Competitors

Aware that potential customers often search for “what’s an alternative to (fill in the blank)?”, ZenDesk built a mini site at the domain ZenDeskAlternative.com. Utilizing good SEO, they’re able to get near the top of the search results page so they have a second chance to land customers who might otherwise choose some other provider.
capturing alternative searchers
(Tip to ZenDesk: Congratulations on this guerilla marketing tactic but you should also register and build-out AlternativeToZendDesk.com because you show up nowhere on the search results page for that phrase.)

Source:https://optinmonster.com/content-marketing-examples/

Web
Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
https://www.joeinfo.com

Related Articles

Retro Grocery Store Window Banners for Design Shop Storefront
best billboards & banners best guerilla marketing best storefronts

Grocery Store Marketing for Design Shop 2

hotel door hanger listing guest activities and amenities
best guerilla marketing

Hotel Calls Attention to Their Endless Guest Amenities and Activities

Here is a zoom view of the door hanger…

polo brand imprinted in snow bench
best guerilla marketing

Polo Mint Branded into Park Bench Snow

Much of the no-cost guerilla marketing (like posters stuck to light posts or stickers on street signs) is invasive, unsightly, annoying and ought to be illegal. But this effort by Polo mints is anything but ‘tasteless’ (pun is intentional). Here is more about this no-cost branding campaign…