Jumping in Front of Customers Who Are Searching for Your Competitors – ZenDesk
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Aware that potential customers often search for “what’s an alternative to (fill in the blank)?”, ZenDesk built a mini site at the domain ZenDeskAlternative.com. Utilizing good SEO, they’re able to get near the top of the search results page so they have a second chance to land customers who might otherwise choose some other provider.
(Tip to ZenDesk: Congratulations on this guerilla marketing tactic but you should also register and build-out AlternativeToZendDesk.com because you show up nowhere on the search results page for that phrase.)
Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
In Botswana’s annual Dengenzela Bicycle Race, elderly women race with (1) a bucket of water on their heads, (2) a mock baby on their backs, and (3) almost 7 gallons of water on the back of the bike. They’re simulating the way bicycles were once commonly used there. What an amazingly fun event to watch […]
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