getting in front of customers searching for your competitors
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Jumping in Front of Customers Who Are Searching for Your Competitors – ZenDesk

Aware that potential customers often search for “what’s an alternative to (fill in the blank)?”, ZenDesk built a mini site at the domain Utilizing good SEO, they’re able to get near the top of the search results page so they have a second chance to land customers who might otherwise choose some other provider.
capturing alternative searchers
(Tip to ZenDesk: Congratulations on this guerilla marketing tactic but you should also register and build-out because you show up nowhere on the search results page for that phrase.)


Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]