Clever Ads to Help Generate Big Ideas
guerilla marketing
Buyback Friday | IKEA’s Big Push for Sustainability
To promote sustainability, IKEA offered ‘BuyBack Black Friday’ to customers in a select 27 countries. Old IKEA furniture was bought back for up to 50 percent of its original price and then resold as second-hand furniture, donated, or recycled.
Swedish Annual Advertising Awards Get Re-Judged
To prove that Swedish advertising award judges understand and appreciate Swedish work like no one else, three international juries from Asia, Ghana and Latvia were invited to re-judge the previous year’s winners. Revised annuals were sent to all Swedish agencies and new diplomas were sent to all winners.
(What a brilliant way to generate […]
Social Distancing Tool | KFC Col. Sanders Cutouts
Enforcing COVID prevention safety measures (social distancing, wearing masks, etc.) has become an irritant for some customers. Here is a friendly, non-confrontational approach using Col. Sanders cutouts at KFC. (This is also a great example of how clever marketing ideas can generate valuable, free news exposure for a business.) Perhaps not as clever, but equally […]
Find New Uses for Your Products or Services | Waffles for Lunch
Struggling in a competitive market? Perhaps you’re overlooking missed opportunities…
Challenging the Competition | All Birds Open Letter to Jeff Bezos
When Amazon made a cheap knockoff that appears to look like All Birds’ most popular product, All Birds wrote an open letter to Jeff Bezos, challenging them to copy the less obvious (but extremely important) features, as well. Read the full All Birds letter here.
Promotional Stunt | People Flying Over NYC
To market the movie, Chronicle — about 3 guys with superpowers — 3 drones were built to resemble humans and were flown over NY City. This obviously generated a lot of buzz (is this even legal?) and it made for a super interesting promotional trailer.
Grabbing Customers from Your Competitors | Auto Dealer Billboard
Immediately across the street as customers drive out of one Toyota dealership, they are faced with this brilliant billboard from a direct competitor.
Jumping in Front of Customers Who Are Searching for Your Competitors
Aware that potential customers often search for “what’s an alternative to (fill in the blank)?”, ZenDesk built a mini site at the domain ZenDeskAlternative.com.
Intentionally(?) Misspelled, Homemade Road Sign | Land 4 Sale
There are plenty of signs advertising land for sale on highways near our house. But this hand-painted one breaks the mold…