Clever Ads to Help Generate Big Ideas
guerilla marketing
Promotional Stunt | People Flying Over NYC
To market the movie, Chronicle — about 3 guys with superpowers — 3 drones were built to resemble humans and were flown over NY City. This obviously generated a lot of buzz (is this even legal?) and it made for a super interesting promotional trailer.
Grabbing Customers from Your Competitors | Auto Dealer Billboard
Immediately across the street as customers drive out of one Toyota dealership, they are faced with this brilliant billboard from a direct competitor.
Jumping in Front of Customers Who Are Searching for Your Competitors
Aware that potential customers often search for “what’s an alternative to (fill in the blank)?”, ZenDesk built a mini site at the domain ZenDeskAlternative.com.
Intentionally(?) Misspelled, Homemade Road Sign | Land 4 Sale
There are plenty of signs advertising land for sale on highways near our house. But this hand-painted one breaks the mold…
Sponsor a Fun, Creative Event | Botswana Dengenzela Bike Race Event
In Botswana’s annual Dengenzela Bicycle Race, elderly women race with (1) a bucket of water on their heads, (2) a mock baby on their backs, and (3) almost 7 gallons of water on the back of the bike. They’re simulating the way bicycles were once commonly used there. What an amazingly fun event to watch […]
Recycling Throwaway Goods to Attract Attention | Downtown Florist Shop
When we were driving through downtown Hendersonville, NC on a rainy day, all of the colorful flower petals on the sidewalk in front of this florist shop grabbed our attention. We went inside to compliment them on their creativity and the explained that these are just throwaway petals — left behind in the flower’s packaging.
Attention-Grabbing Packaging (and Great PR) | Daaang! Zipline Brewing
The clean, bold look of this packaging is hard to ignore. But what may be even more impressive is the amazing online PR that Zipline Brewery generated to announce this new brew…