Struggling in a competitive market? Perhaps you’re overlooking missed opportunities…
When Amazon made a cheap knockoff that appears to look like All Birds’ most popular product, All Birds wrote an open letter to Jeff Bezos, challenging them to copy the less obvious (but extremely important) features, as well. Read the full All Birds letter here.
To market the movie, Chronicle — about 3 guys with superpowers — 3 drones were built to resemble humans and were flown over NY City. This obviously generated a lot of buzz (is this even legal?) and it made for a super interesting promotional trailer.
Immediately across the street as customers drive out of one Toyota dealership, they are faced with this brilliant billboard from a direct competitor.
Aware that potential customers often search for “what’s an alternative to (fill in the blank)?”, ZenDesk built a mini site at the domain ZenDeskAlternative.com.
There are plenty of signs advertising land for sale on highways near our house. But this hand-painted one breaks the mold…
In Botswana’s annual Dengenzela Bicycle Race, elderly women race with (1) a bucket of water on their heads, (2) a mock baby on their backs, and (3) almost 7 gallons of water on the back of the bike. They’re simulating the way bicycles were once commonly used there. What an amazingly fun event to watch […]