Best Ads to Help Generate Big Ideas
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Great T-Shirt Designs | Club Alpin
We’re big fans of t-shirt marketing (they’re like low cost, walking billboards). Here are a couple attention-grabbing t-shirt designs…
Advertising With the Competitors Product | Nissan
Though it wasn’t a deliberate attempt at advertising, we recently noticed something somewhat similar on the highway… a Ford Transit towing a Tesla. (I guess that’s what happens when the battery runs dry on an electric vehicle.)
Managing Social Reviews | Nature’s Good Guys
Rather than leaving it to chance, this is a great example of how to get out in front of possible negative reviews and turning lemons into lemonade. This card was included in the packaging with our order…
Newsjacking | Ben & Jerrys ‘Trending’ Flavors
Here is another clever example of creating pop-up products that capitalize on trending news (Cabbage Patch dolls resembling the presidential candidates)…
Restaurant Menu that Really Tells the Truth | Montreal
When asked why he doesn’t remove menu items he dislikes, the owner said that he doesn’t want to offend his chef. “I try and make improvements over time, so he doesn’t snap. His English is limited, and he hasn’t read the online menu.” And besides, “It’s good to be honest. No one should be boastful.” […]
Buyback Friday | IKEA’s Big Push for Sustainability
To promote sustainability, IKEA offered ‘BuyBack Black Friday’ to customers in a select 27 countries. Old IKEA furniture was bought back for up to 50 percent of its original price and then resold as second-hand furniture, donated, or recycled.
Swedish Annual Advertising Awards Get Re-Judged
To prove that Swedish advertising award judges understand and appreciate Swedish work like no one else, three international juries from Asia, Ghana and Latvia were invited to re-judge the previous year’s winners. Revised annuals were sent to all Swedish agencies and new diplomas were sent to all winners.
(What a brilliant way to generate […]
Social Distancing Tool | KFC Col. Sanders Cutouts
Enforcing COVID prevention safety measures (social distancing, wearing masks, etc.) has become an irritant for some customers. Here is a friendly, non-confrontational approach using Col. Sanders cutouts at KFC. (This is also a great example of how clever marketing ideas can generate valuable, free news exposure for a business.) Perhaps not as clever, but equally […]