Clever Ads to Help Generate Big Ideas
Zipline Brewing generated a lot of free PR and community goodwill when they partnered with Omaha’s Henry Doorly Zoo to raise funds of conservation projects. Here are just a sampling of the free press buzz they received…
▲ The Zoo’s web site
▲ Local newspaper
▲ […]
Brilliant, low-cost Valentines Day promotion. This fun, free straw is dispensed from the vending machines with each Coca-Cola purchased….
To print this simple marketing message on the bottom of the shipping box cost nothing. But it is a inviting way to get customers talking about Chewy.com on social media.
Much of the no-cost guerilla marketing (like posters stuck to light posts or stickers on street signs) is invasive, unsightly, annoying and ought to be illegal. But this effort by Polo mints is anything but ‘tasteless’ (pun is intentional). Here is more about this no-cost branding campaign…
Newspaper customers found the paper delivered to their doorstep by ‘man’s best friend.’ What an awesome tie-in for July 20th National Friend’s Day!
Brilliant way of getting your customers to do your marketing for you. And if they aren’t big fans of your business, you can still get them by tying yourself with something people do love, like local sports teams…
