Best Ads to Help Generate Big Ideas
best guerilla marketing
Social Distancing Tool | KFC Col. Sanders Cutouts
Enforcing COVID prevention safety measures (social distancing, wearing masks, etc.) has become an irritant for some customers. Here is a friendly, non-confrontational approach using Col. Sanders cutouts at KFC. (This is also a great example of how clever marketing ideas can generate valuable, free news exposure for a business.) Perhaps not as clever, but equally […]
Find New Uses for Your Products or Services | Waffles for Lunch
Struggling in a competitive market? Perhaps you’re overlooking missed opportunities…
Challenging the Competition | All Birds Open Letter to Jeff Bezos
When Amazon made a cheap knockoff that appears to look like All Birds’ most popular product, All Birds wrote an open letter to Jeff Bezos, challenging them to copy the less obvious (but extremely important) features, as well. Read the full All Birds letter here.
Promotional Stunt | People Flying Over NYC – Chronicle, The Movie
To market the movie, Chronicle — about 3 guys with superpowers — 3 drones were built to resemble humans and were flown over NY City. This obviously generated a lot of buzz (is this even legal?) and it made for a super interesting promotional trailer.
Grabbing Customers from Your Competitors | Auto Dealer Billboard
Immediately across the street as customers drive out of one Toyota dealership, they are faced with this brilliant billboard from a direct competitor.
Jumping in Front of Customers Who Are Searching for Your Competitors – ZenDesk
Aware that potential customers often search for “what’s an alternative to (fill in the blank)?”, ZenDesk built a mini site at the domain ZenDeskAlternative.com.
Intentionally(?) Misspelled, Homemade Road Sign | Land 4 Sale
There are plenty of signs advertising land for sale on highways near our house. But this hand-painted one breaks the mold…
Sponsor a Fun, Creative Event | Botswana Dengenzela Bike Race Event
In Botswana’s annual Dengenzela Bicycle Race, elderly women race with (1) a bucket of water on their heads, (2) a mock baby on their backs, and (3) almost 7 gallons of water on the back of the bike. They’re simulating the way bicycles were once commonly used there. What an amazingly fun event to watch […]
