Sponsor a Fun, Creative Event | Botswana Dengenzela Bike Race Event

In Botswana’s annual Dengenzela Bicycle Race, elderly women race with (1) a bucket of water on their heads, (2) a mock baby on their backs, and (3) almost 7 gallons of water on the back of the bike. They’re simulating the way bicycles were once commonly used there.

What an amazingly fun event to watch or participate in! If you know of other fun, creative events that might stimulate marketing tie-in ideas, please email them to [email protected]