fun creative bike racing event botswana africa
guerilla marketing

Sponsor a Fun, Creative Event | Botswana Dengenzela Bike Race Event

In Botswana’s annual Dengenzela Bicycle Race, elderly women race with (1) a bucket of water on their heads, (2) a mock baby on their backs, and (3) almost 7 gallons of water on the back of the bike. They’re simulating the way bicycles were once commonly used there.

What an amazingly fun event to watch or participate in! If you know of other fun, creative events that might stimulate marketing tie-in ideas, please email them to [email protected]

Source:https://www.bbc.com/future/article/20200205-the-worst-place-in-the-world-to-be-a-cyclist and https://www.facebook.com/BTSGC/videos/462959044408004/

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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
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