Down to Earth, Honesty in Advertising | Thursday Boots

Encourage Action with Smartly Worded Input Fields | Home Depot website

‘Let’s Protect This’ (right next to the add to cart qty field) seems so much more ‘clickable’ than a more expected, standard and boring field label, such as ‘Add Extended Warranty.’ This friendly phrase, however, would have been even more brilliant if it was being used by Lowe’s (Let’s Build Something Together) rather than Home […]

Foldable, Standing Man Business Card

Buyback Friday | IKEA’s Big Push for Sustainability

To promote sustainability, IKEA offered ‘BuyBack Black Friday’ to customers in a select 27 countries. Old IKEA furniture was bought back for up to 50 percent of its original price and then resold as second-hand furniture, donated, or recycled.