
Down to Earth, Honesty in Advertising | Thursday Boots
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Best Ads to Help Generate Big Ideas
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Everything about this small, web banner ad works wonderfully: the sad, cowering dog image, asking a question and using the word “hero” in the short headline, and positioning the Donate Now button perfectly. And including a suggested donation amount works well in these horizontal versions… To complete the appeal, here is a snapshot of the […]
When asked why he doesn’t remove menu items he dislikes, the owner said that he doesn’t want to offend his chef. “I try and make improvements over time, so he doesn’t snap. His English is limited, and he hasn’t read the online menu.” And besides, “It’s good to be honest. No one should be boastful.” […]