Very clever use of static images positioned over top of animated clip. Give awesome impression of realistic, low-bandwidth movement.
The layouts Denise Chandler creates for her fonts are wonderful. Here are a few more of her designs…
Here are other impressive animated gif images produced by Mail Bakery… (The obvious problem is that they range from 700k to nearly 1.4mb in file sizes.)
Great use of small space to highlight multiple benefits. And the animated gif, autoscrolling image across the sectioned slipper works wonderfully.