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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
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addressing the high-price objection
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When High Price is Going to be an Obvious Objection – MedCline $238 Pillow

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When you know your high price is going to be a definite ‘elephant in the room’ to overcome, it’s important to focus on value rather than price. Other than in luxury car ads, however, it’s not often that you see a merchant boasting about their high price right in the headline, as this pillow does. […]

chinese restaurant with extremely truthful menu
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Restaurant Menu that Really Tells the Truth | Montreal

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When asked why he doesn’t remove menu items he dislikes, the owner said that he doesn’t want to offend his chef. “I try and make improvements over time, so he doesn’t snap. His English is limited, and he hasn’t read the online menu.” And besides, “It’s good to be honest. No one should be boastful.” […]

expandable web banner default
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Interactive Web Banner Illustrates Message

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In its default frame, there is very little about this banner ad that captures attention. And that’s a shame because when you mouse over it, there is a very impressive illustration of the benefits of subscribing to this magazine…