Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
When you know your high price is going to be a definite ‘elephant in the room’ to overcome, it’s important to focus on value rather than price. Other than in luxury car ads, however, it’s not often that you see a merchant boasting about their high price right in the headline, as this pillow does. […]
When asked why he doesn’t remove menu items he dislikes, the owner said that he doesn’t want to offend his chef. “I try and make improvements over time, so he doesn’t snap. His English is limited, and he hasn’t read the online menu.” And besides, “It’s good to be honest. No one should be boastful.” […]
In its default frame, there is very little about this banner ad that captures attention. And that’s a shame because when you mouse over it, there is a very impressive illustration of the benefits of subscribing to this magazine…