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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
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ikea named products after common online search phrases
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IKEA Names Products After Common Web Search Phrases

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Brilliant SEO tactic! IKEA has a site where they’ve renamed products to match commonly searched, ‘longtail’ search phrases. So, does it work to generate traffic? I did a search for ‘what to do if my daughter throws her clothes on the floor’ and the matching IKEA product shows up near the top of page 1 of the Google search results page!

great example on online native advertising - munchies
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Online Native Advertising You WANT to Read | Munchies

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Rather than boring viewers and readers into buying a product, these ‘sponsored content’ are hard to ignore. Here are a couple more examples of this highly effective alternative to online banner advertising…

chinese restaurant with extremely truthful menu
best web and email marketing best guerilla marketing

Restaurant Menu that Really Tells the Truth | Montreal

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When asked why he doesn’t remove menu items he dislikes, the owner said that he doesn’t want to offend his chef. “I try and make improvements over time, so he doesn’t snap. His English is limited, and he hasn’t read the online menu.” And besides, “It’s good to be honest. No one should be boastful.” […]