Brilliant SEO tactic! IKEA has a site where they’ve renamed 850 products to match commonly searched, ‘longtail’ search phrases. So, does it work to generate traffic? I did a search for ‘what to do if my daughter throws her clothes on the floor’ and the matching IKEA product shows up near the top of page 1 of the Google search results page!
Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
When you know your high price is going to be a definite ‘elephant in the room’ to overcome, it’s important to focus on value rather than price. Other than in luxury car ads, however, it’s not often that you see a merchant boasting about their high price right in the headline, as this pillow does. […]
A fast, easy (almost effortless) way to attract targeted traffic to a website, I think, is to create an eye-grabbing avatar and then post comments on sites related to your industry. A well-done avatar makes your comments leap out from the generic placeholder avatars! And, if you were clever enough to create an interesting avatar, […]
Best Ads to Help Generate Big Ideas
