ikea named products after common online search phrases
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IKEA Names Products After Common Web Search Phrases

Brilliant SEO tactic! IKEA has a site where they’ve renamed 850 products to match commonly searched, ‘longtail’ search phrases. So, does it work to generate traffic? I did a search for ‘what to do if my daughter throws her clothes on the floor’ and the matching IKEA product shows up near the top of page 1 of the Google search results page!
seo optimized product names IKEA


Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]

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