Brilliant SEO tactic! IKEA has a site where they’ve renamed 850 products to match commonly searched, ‘longtail’ search phrases. So, does it work to generate traffic? I did a search for ‘what to do if my daughter throws her clothes on the floor’ and the matching IKEA product shows up near the top of page 1 of the Google search results page!
Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
Retargeting visitors who abandon a website shopping cart (using paid ad placement to follow that customer and display your ads — in an attempt to get them to return) may seem a little too invasive or creepy to some. But ‘exit popups’ can be a more friendly (less invasive) way to take one more shot […]
What a great PPC (pay per click) headline! And–even though it is a boilerplate headline–it obviously must be working very well because here are some of their others (spoiler–there are no clear winners on the pages I visited)…
The collateral materials and decor at Disney Park restaurants make you feel like you’re part of an adventure. And this hotel restaurant does it equally well. Everything about the marketing materials takes you back to an earlier time. Even the website has a cool parallax effect where visitors travel over the old map (header) and […]