Clever Ads to Help Generate Big Ideas
marketing tips
Advertising Art Director Theory of “New Page” | Helmut Krone at DDB
In order to break through the clutter, Bill Bernbach inspired Helmut Krone to create a completely new looking page, using the same old elements, with every campaign. Includes example ads from their classic Polaroid, VW, Avis, Scotts, Porsche, Chanel and other campaigns.
Power of Emotion in Advertising
This is a fascinating read on how using just the right words can bring a message to life (and make it many times more effective)… http://www.awaionline.com/2013/02/david-ogilvys-copywriting-technique/
Importance of Telling the Truth in Advertising
From the successes they had with VW, Avis and lesser known clients like Uttica Club (“Our Beer is 50 Years Behind the Times”), who can argue with the message in this public service ad produced by Bob Levenson at DDB (Doyle Dane Bernbach)? Leo Burnett Company had a similar mantra, the “power of truth simply […]
Web Site Landing Page | Contently
Super clean, attention-grabbing layout but what I love most is how they offer only an “Either A or B” rather than “Yes or No” option for progressing into the site. (That’s a clever lesson taken from the Love and Logic approach to managing challenging children
Article Summary of Creativity in Advertising | Project Muse
ADVERTISING TERMS:
Strategy: general message about the brand to a particular group of consumers. Communication goals, agreed upon by client and agency.
Concepting: brainstorming ways to best communicate strategy message to the intended audience.
Research considerations:
How current customers use the brand.
What’s the current opinion […]