homeless begger it is spring and i am blind advertising tips
marketing tips

Power of Emotion in Advertising

This is a fascinating read on how using just the right words can bring a message to life (and make it many times more effective)… http://www.awaionline.com/2013/02/david-ogilvys-copywriting-technique/

do this or die - truth in advertising - DDB
marketing tips

Importance of Telling the Truth in Advertising

From the successes they had with VW, Avis and lesser known clients like Uttica Club (“Our Beer is 50 Years Behind the Times”), who can argue with the message in this public service ad produced by Bob Levenson at DDB (Doyle Dane Bernbach)? Leo Burnett Company had a similar mantra, the “power of truth simply […]

marketing tips

Article Summary of Creativity in Advertising | Project Muse

ADVERTISING TERMS:
Strategy: general message about the brand to a particular group of consumers. Communication goals, agreed upon by client and agency.
 
Concepting: brainstorming ways to best communicate strategy message to the intended audience.
 
Research considerations:
How current customers use the brand.
What’s the current opinion […]