logo top half THE BIG AD

logo lower halfClever Ads to Help Generate Big Ideas

Web & Print Design | AdvertisingThatWorks.com
  • print ads
  • vehicle advertising
  • billboards & banners
  • small ads & classifieds
  • guerilla marketing
  • bags & packaging
  • storefronts
  • mailings
  • marketing tips
  • online

marketing tips

marketing tips

Web Site Landing Page | Contently

May 8, 2017October 29, 2019Comment(0)

Super clean, attention-grabbing layout but what I love most is how they offer only an “Either A or B” rather than “Yes or No” option for progressing into the site. (That’s a clever lesson taken from the Love and Logic approach to managing challenging children

advertising advice - helmut krone
marketing tips

Advertising Advice: Helmut Krone

November 15, 2020November 15, 2020Comments Off on Advertising Advice: Helmut Krone

One of the many fascinating features in the Wall Street Journal’s Creative Leaders Series (https://davedye.com/2019/06/06/the-wall-street-journals-creative-leaders-series/)

make the product the hero - marketing wisdom - david ogilvy
marketing tips

Make the Product the Hero | David Ogilvy

February 19, 2019Comments Off on Make the Product the Hero | David Ogilvy
nobody reads ads - marketing wisdom - howard gossage
marketing tips

Nobody Reads Advertising | Howard Luck Gossage

February 19, 2019Comments Off on Nobody Reads Advertising | Howard Luck Gossage
rules for writing good ads
marketing tips

11 Rules for Writing Good Ads

September 17, 2018Comment(0)
handwritten newspaper ad ny times lee clow
marketing tips print ads

Handwritten Newspaper Ad Series | NY Times

September 18, 2017September 18, 2017Comment(0)
Featured Video Play Icon
marketing tips

Advertising Art Director Theory of “New Page” | Helmut Krone at DDB

August 23, 2017August 23, 2017Comment(0)

In order to break through the clutter, Bill Bernbach inspired Helmut Krone to create a completely new looking page, using the same old elements, with every campaign. Includes example ads from their classic Polaroid, VW, Avis, Scotts, Porsche, Chanel and other campaigns.

homeless begger it is spring and i am blind advertising tips
marketing tips

Power of Emotion in Advertising

August 16, 2017Comment(0)

This is a fascinating read on how using just the right words can bring a message to life (and make it many times more effective)… http://www.awaionline.com/2013/02/david-ogilvys-copywriting-technique/

I've got a gimmick, tell the truth ad DDB
marketing tips

Arguments FOR Telling the Truth in Advertising | DDB

August 16, 2017August 16, 2017Comment(0)
how to write a VW ad
marketing tips

How to Write a VW Ad

August 16, 2017Comment(0)
do this or die - truth in advertising - DDB
marketing tips

Importance of Telling the Truth in Advertising

August 16, 2017August 16, 2017Comment(0)

From the successes they had with VW, Avis and lesser known clients like Uttica Club (“Our Beer is 50 Years Behind the Times”), who can argue with the message in this public service ad produced by Bob Levenson at DDB (Doyle Dane Bernbach)? Leo Burnett Company had a similar mantra, the “power of truth simply […]

Posts navigation

1 2 Next

Tags

2-color 3D a/b testing activism adult advertising tips advocacy alternative facts ambient analogy animals animation anthropomorphic asheville authentic automobiles auto parts avatar awards b2b banking banner ads before and after benefits billboard body care branding b to b business cards buzz challenge charts children classic ads classified ads cobranding coca-cola coke community involvement comparison concept conservation contest convenience conversational copy coupon cross marketing cross promotion current events customer service David Ogilvy demonstration dental design die-cut direct mail distance door hangers elevator doors email emotion engagement environment event exaggeration fake news fashion fear features follow-up followup food free friendly competition functional funny gestalt graffiti guerilla marketing guilt handmade hand written headlines health helmut krone help wanted hoax holiday honesty humor illustration in-store positioning infographic intangible intentional mistake interactive job opening letterhead lifestyle logo long copy low cost medicine menus misspelling murals native advertising newspaper no words objects packaging pain relief pay it forward personalized pets pharmaceutical play on words point of sale polaroid postcard poster posters pr prank press release price pricing product features product reviews promotional products promotions prospecting protest public service quality question headline quiz real estate reciprocity referrals remarketing renaming repeat business repetition restaurant retro reverse psychology risk sale announcement sampling sandwich board satisfaction guarantee scandal scratch-n-sniff screen printing seasonal self-deprecating self promotion SEO shopping bags sidewalk signs signs skeuomorph smell social media speed sports spread stationary stickers story telling street advertising street marketing suspense t-shirt designs taste test tear-off flyers test testimonials time timeliness tourism travel trick of the eye tv commercial unexp unexpected UPC upsell urgency USP valentines day vanity video VW web sites whitespace word association word of mouth

Categories

  • marketing tips
  • commercials
  • online
  • print ads
  • vehicle advertising
  • billboards & banners
  • small ads & classifieds
  • guerilla marketing
  • bags & packaging
  • storefronts
  • mailings
Our 25 most recent posts | *Except for where clearly stated, we take no credit for creating the ads displayed here. Images and creative examples are copyright of their respective owners. | Privacy Policy & Contact Us