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marketing tips

marketing tips

Web Site Landing Page | Contently

May 8, 2017October 29, 2019Comment(0)

Super clean, attention-grabbing layout but what I love most is how they offer only an “Either A or B” rather than “Yes or No” option for progressing into the site. (That’s a clever lesson taken from the Love and Logic approach to managing challenging children

marketing tips

How to Write | David Ogilvy

April 23, 2017April 23, 2017Comment(0)
marketing tips

Article Summary of Creativity in Advertising | Project Muse

April 23, 2017April 23, 2017Comment(0)

ADVERTISING TERMS:
Strategy: general message about the brand to a particular group of consumers. Communication goals, agreed upon by client and agency.
 
Concepting: brainstorming ways to best communicate strategy message to the intended audience.
 
Research considerations:
How current customers use the brand.
What’s the current opinion […]

marketing tips

How To Write Direct Response Advertising | David Ogilvy

February 19, 2017Comment(0)
marketing tips

Business Card Marketing

January 21, 2017January 22, 2017Comment(0)

If you’ve spent any amount of time designing your business cards to be attractive, clever and crisp, you probably want to make sure they help you attract new business and encourage repeat customers. Here are a few tips for getting the biggest return on business card marketing…

advertising tips - focus on benefits rather than features
marketing tips

Importance of Focusing on Customer Benefits, Not Product or Service Features

December 16, 2016August 16, 2017Comment(0)

Is is any wonder this man had difficulty finding work? Imagine if — rather than focusing on himself and his qualifications — he had listed (or, better yet, demonstrated) the many ways he could help employers be more successful today. You can find this wonderful article at https://kopywritingkourse.com/why-this-guy-is-still-totally-poor/

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