Clever Ads to Help Generate Big Ideas
marketing tips
Article Summary of Creativity in Advertising | Project Muse
ADVERTISING TERMS:
Strategy: general message about the brand to a particular group of consumers. Communication goals, agreed upon by client and agency.
Concepting: brainstorming ways to best communicate strategy message to the intended audience.
Research considerations:
How current customers use the brand.
What’s the current opinion […]
Business Card Marketing
If you’ve spent any amount of time designing your business cards to be attractive, clever and crisp, you probably want to make sure they help you attract new business and encourage repeat customers. Here are a few tips for getting the biggest return on business card marketing…
Importance of Focusing on Customer Benefits, Not Product or Service Features
Is is any wonder this man had difficulty finding work? Imagine if — rather than focusing on himself and his qualifications — he had listed (or, better yet, demonstrated) the many ways he could help employers be more successful today. You can find this wonderful article at https://kopywritingkourse.com/why-this-guy-is-still-totally-poor/