Is is any wonder this man had difficulty finding work? Imagine if — rather than focusing on himself and his qualifications — he had listed (or, better yet, demonstrated) the many ways he could help employers be more successful today.
Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
ADVERTISING TERMS: Strategy: general message about the brand to a particular group of consumers. Communication goals, agreed upon by client and agency.
Concepting: brainstorming ways to best communicate strategy message to the intended audience.
Research considerations: How current customers use the brand. What’s the current opinion […]
From the successes they had with VW, Avis and lesser known clients like Uttica Club (“Our Beer is 50 Years Behind the Times”), who can argue with the message in this public service ad produced by Bob Levenson at DDB (Doyle Dane Bernbach)? Leo Burnett Company had a similar mantra, the “power of truth simply […]
Best Ads to Help Generate Big Ideas
