Importance of Focusing on Customer Benefits, Not Product or Service Features
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Is is any wonder this man had difficulty finding work? Imagine if — rather than focusing on himself and his qualifications — he had listed (or, better yet, demonstrated) the many ways he could help employers be more successful today.
Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
This is a fascinating read on how using just the right words can bring a message to life (and make it many times more effective)… http://www.awaionline.com/2013/02/david-ogilvys-copywriting-technique/
One of the many fascinating features in the Wall Street Journal’s Creative Leaders Series (https://davedye.com/2019/06/06/the-wall-street-journals-creative-leaders-series/)