WebComments Off on Advertising Advice: Helmut Krone
One of the many fascinating features in the Wall Street Journal’s Creative Leaders Series (https://davedye.com/2019/06/06/the-wall-street-journals-creative-leaders-series/)
Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
ADVERTISING TERMS: Strategy: general message about the brand to a particular group of consumers. Communication goals, agreed upon by client and agency.
Concepting: brainstorming ways to best communicate strategy message to the intended audience.
Research considerations: How current customers use the brand. What’s the current opinion […]
Wouldn’t it be powerful if the chef or owner appeared on the back of the menu with their picture and a line or two about the restaurants commitment and mission? It’s called establishing E.A.T. – expertise, authority and trustworthiness. This theme carries through perfectly to their website…
In order to break through the clutter, Bill Bernbach inspired Helmut Krone to create a completely new looking page, using the same old elements, with every campaign. Includes example ads from their classic Polaroid, VW, Avis, Scotts, Porsche, Chanel and other campaigns.