Comments Off on Great Example of ‘About Us’ – Homecomin’ Kitchen
Wouldn’t it be powerful if the chef or owner appeared on the back of the menu with their picture and a line or two about the restaurants commitment and mission? It’s called establishing E.A.T. – expertise, authority and trustworthiness.
This theme carries through perfectly to their website…
Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
Is is any wonder this man had difficulty finding work? Imagine if — rather than focusing on himself and his qualifications — he had listed (or, better yet, demonstrated) the many ways he could help employers be more successful today. You can find this wonderful article at https://kopywritingkourse.com/why-this-guy-is-still-totally-poor/
In order to break through the clutter, Bill Bernbach inspired Helmut Krone to create a completely new looking page, using the same old elements, with every campaign. Includes example ads from their classic Polaroid, VW, Avis, Scotts, Porsche, Chanel and other campaigns.