story telling Archives

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Great Example of ‘About Us’ – Homecomin’ Kitchen

June 12, 2022June 12, 2022Comments Off

Wouldn’t it be powerful if the chef or owner appeared on the back of the menu with their picture and a line or two about the restaurants commitment and mission? It’s called establishing E.A.T. – expertise, authority and trustworthiness. This theme carries through perfectly to their website…

example of a great branding ad - winchester

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Example of Best Branding Ads – Winchester

July 3, 2021July 3, 2021Comments Off

No hard sell or focus on product benefits here but these Winchester use story telling to align the Winchester brand with their target audience’s ’emotional button’ perfectly. The sentences are short and the tone is conversational…

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Creating a Business Backstory | Jackson’s Bluff

February 22, 2021February 22, 2021Comments Off

The collateral materials and decor at Disney Park restaurants make you feel like you’re part of an adventure. And this hotel restaurant does it equally well. Everything about the marketing materials takes you back to an earlier time. Even the website has a cool parallax effect where visitors travel over the old map (header) and […]